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Ovečkárna: Zeptejte Se Oveček (Ask The Lambs)

Nikola Jirousková, Denis Radabolski, Kristýna Šestáková

Wool brand, Ovečkárna, increased turnover during the Christmas period with an online campaign that made consumers' wishes come true in the Czech Republic.

Campaign details

Brand: OveckarnaBrand owner: Czech Wool companyEntrant company: Fragile Media S.R.O. - Czech RepublicIdea creation: Fragile Media PragueMarket: EuropeSector: Business & industrialMedia channels: Websites & microsites, Competitions & contests, Email marketingBudget: Up to 500k

Executive summary

Timing: 10.10. to 10.12.2021

KPI: Growth in turnover compared to the previous year = 143%, growing from CZK57.5m in 2020 to CZK82.3m in 2021.

First and foremost, the campaign was unique in its mission and primary goal. Its purpose wasn’t to sell presents from Oveckárna to customers, but...