欧博Key Strengths & Weaknesses
United Airlines Strengths
United Airlines is one of the largest US based airlines with a strong operational network with more than 5000 flights a day to 300 destinations across 6 continents
United Airlines operates globally via the strategic alliances and it is a founding member of Star Alliance in the aviation industry
The company has a strong brand name, legacy and recognition since it was founded in 1926
The company has strong financials and its annual revenue is in excess of $40 billion
Merger with United Continental Holdings for passenger operations strengthened its position in the aviation market
The company has over 90,000 employees world wide working across different functions
Great customer experience with inflight entertainment like streaming movies, Wi-Fi, music, onboard meals etc.
Good branding of United Airlines is done through extensive advertising via TV commercials, print ads, online ads, social media engagement, digital marketing etc.
Its frequent flyer program called MileagePlus offers loyal travelers various benefits like free tickets, vacations, discounts and more
United Airlines has invested in environmental practices and reduces use of paper, adopted cleaner fuel, repurpose kits etc.
Above are the strengths in the SWOT Analysis of United Airlines. The strengths of United Airlines looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Intense competition from other domestic and international airlines means limited market share growth
Heavy dependence on third-party service providers for customer service, maintenance, fueling operations, etc.
These were the weaknesses in the United Airlines SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
United Airlines OpportunitiesGrowing US airline industry and tourism can help boost the business of United Airlines in the international & domestic sectors
Strong US economy will ensure higher purchasing power of people willing to invest in travel
Increasing partnerships with international players, trying to reach to newer & unexplored destinations
Above we covered the opportunities in United Airlines SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about United Airlines
United Airlines ThreatsIntense competition from low cost airlines offering discounted prices can lead to loss of margins for United Airlines
Rising fuel prices is a challenge for the aviation industry as it reduces the profits
Persisting risks of recession and pandemics across the globe can decline the demand for air travel
The threats in the SWOT Analysis of United Airlines are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the United Airlines SWOT analysis.
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About United Airlines
The table below gives the brand overview along with its target market, segmentation, positioning & USP
United Airlines OverviewParent Company
United Continental Holdings, Inc.
Category
International
Sector
Airlines
Tagline/ Slogan
Fly The Friendly Skies
USP
Customer focused, flyer friendly airline
United Airlines STP
Segmentation
Business, luxury and leisure travelers
Target Market
High income individuals, corporates houses
Positioning
Premium airline with high service quality
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the . The content on MBA Skool has been created for educational & academic purpose only.
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